Which is more powerful Twitter and Facebook?

Everybody wants to know about which is more powerful Twitter and Facebook but we have to know, why we are thinking about it. There are lots of social media platform like LinkedIn, Twitter, Facebook, Instagram, YouTube and Pinterest.
Every platform has a different purpose to reach the customers. Some platform wants to spread knowledge, advertisement, etc. The motive is clear to fulfil the communication gap.
Both the platform — Facebook and Twitter audience is mostly different. I have seen that most people using Facebook are not spending time on other platforms.

Facebook is basically treated as the entertainment platform where the user can watch the videos, share the message and connect with new people. There are 2.45 billion active users of Facebook according to Google.
The high usage of Facebook is beneficial for businesses because it is easy to reach more people and advertise the product at very less cost. It is the best way to promote business globally.
The benefits of Facebook are:-
1) Easy to reach billions of potential customer.
2) Easy to promote the business in free of cost.
3) Easy to target the audience based on location and interest.
4) Easy to gain brand loyalty.
5) Easy to gain traffic for the website.

Twitter is the best platform for the short post. Twitter allows you to receive and send short post called tweets. User can tweet up to 140 characters with relevant resources. Nowadays, Twitter is more popular among Students, Politicians, Businessman and the general public.
It is not mandatory to tweet informal language. User can share the short video and post. There are 321 million active users of Twitter according to Google.
The benefits of Twitter are:-
1) Easy to reach a wide audience.
2) Easy to deliver customer service.
3) Easy to create a brand identity.
4) Easy to take feedback.

But the active user of Facebook is more than Twitter. Somehow, many influencers choose the platforms as the requirement of the potential customer. Facebook is powerful than twitter because the number of active users is more than twitter and it is the good signal of promoting any business.
The presence of any business is very important in social media. The influencers are using social media as a tool. The identity of the small scale to large scale business is depending on the reach of the potential customer. In the digital world, the customer comes from the advertisement of social media.

Ambiguous IT Solution is the growing organization of India. Ambiguous IT provides the Software Development, Digital Marketing, Web Development, Social Media Marketing, Graphic Designing, etc. If you want to make your brand in the Facebook and Twitter then you need professionals.

Ambiguous has well-experienced and professional for Social Media Marketing. Ambiguous helps any scale of business. If you want to build the brand then consult with the professional.